In the busy world of online travel booking websites, standing out can be hard. A big company found it tough to get noticed among many others. So, they asked our team for help. We came up with a special plan to make their website more visible online, bring in more visitors, and get more bookings.
Nolan Coaches is a company that was and is still operated on the principles of integrity and profound respect for each customer and employee. As with most startup businesses, Jimmy started small when he started his first passenger service, but the business expanded in response to more customers. He offered a high-quality service that people liked, bringing happy groups around Dublin and beyond for many years.
When the website was first launched, there was no Internet visibility. It was necessary to type the domain name to find the website. The Internet competition was tough, there were many “Busses & Coaches to hire” websites that had natural search and paid search results.
Vacations present a significant opportunity for an entertainment company like NOLAN COACHES to promote children’s personal development but also give a narrow time band to enhance and optimize the site for SEO.
Nolan Coaches was dealing with challenges like:
Coordinating SEO efforts and giving results within a short time span.
Low-quality content.
Lack of thematic grouping by keywords.
Non-optimal internal links.
Know the audience, to cater to them better.
Find out what type of content the customer wants.
Creating brand awareness in everything.
Increasing Likability
Increasing Brand Popularity
Choosing the Right Networks
Overlooking Visual Branding
Getting Lead Conversions from Content Sharing
Successfully indexing all pages in Google.
Solving issues related to duplicated content and repetitive inbound links from sister sites.
Website development
The company had specific targets in mind:
Enhance visibility in search results for important travel-related keywords.
Drive more bookings through visitors who find the website organically.
Raise the number of visitors to the website and how long they stay on each page.
Our SEO strategy centered around three core components: meticulous keyword optimization, enhancements in technical SEO, and a dedicated emphasis on content creation and backlink acquisition. We meticulously integrated pertinent travel-related keywords across our website, fine-tuned technical elements to boost search engine visibility, and produced valuable content to entice reputable backlinks.
Nolan Coaches provides top quality Irish coach and bus hire services around the Dublin area as well as throughout Ireland. It’s responsible for leading, developing, integrating SEO and content strategies.
Nolan Coaches approached us, and we took the opportunity by:
Doing a site audit, creating a keyword content model, and using the keyword and content features.
Resolved over 50 crawl errors, executed fundamental internal links, and anchor text recommendations.
Sitemaps were improved, rich snippets were added, and duplicate landing pages were removed.
Knowing the target customers demographics.
After doing all the technical work, we found our best keyword opportunities and built content around it.
Keyword research and site architecture
Technical review and log file analysis
Identify and address priority issues
Speed improvement goals
Link auditing
Competitor analysis
Create a News to engage customers
Nolan Coaches is currently in its 3rd year of a Search Engine Optimization campaign, and it took six months to obtain a solid hold on the desired geographic target market.
Below is a graphic image from the Nolan Coaches analytic reporting and keywords ranking data showing their traffic activity and keywords ranking position achievements.
The SEO campaign has successfully obtained and maintained top keyword phrase positions on Google.
95% keywords are ranking at Google 1st page.
72% keywords are ranking at Google 1stposition.
Organic traffic for target keywords grew 209.2% along with improvement in conversions.
| Monthly Rank Report | |||
|---|---|---|---|
| New Key Phrases | Google.ie | Yahoo.com | Bing.com |
| bus and coach hire | 1 | 11 | 3 |
| bus hire ireland | 1 | 12 | 24 |
| coach hire dublin | 1 | 5 | 3 |
| coach hire ireland | 1 | 5 | 2 |
| double decker bus hire | 1 | 19 | 2 |
| double decker hires dublin | 1 | 2 | 1 |
| nolan coaches | 1 | 1 | 1 |
| school tour bus hire | 1 | 1 | 2 |
| staff shuttles dublin | 1 | 6 | 5 |
| staff transport | 1 | 8 | 1 |
| staff transport dublin | 1 | 2 | 3 |
| coach tour bus hire | 1 | 46 | 6 |
| private hire bus hire | 1 | Not in 100 | Not in 100 |
| wedding bus hire | 1 | 14 | 1 |
| school bus hire | 2 | 32 | 8 |
| bus hire dublin | 2 | Not in 100 | 15 |
| executive coach hire | 6 | Not in 100 | Not in 100 |
| mini bus hire dublin | 10 | Not in 100 | Not in 100 |
Overall Visitors – 2400 increased by 188.3%
Unique Visitors – 2300 increased by 179.0%
Organic Visitors- 1500 (Increased from 249 to 1500)- Increase by 600%
This case study illustrates the transformative potential of a comprehensive SEO strategy in a competitive industry such as online travel booking. Through a combination of targeted keyword optimization, technical SEO enhancements, and a focused content and backlink strategy, we dramatically boosted the enterprise’s online visibility, leading to increased website traffic and a higher booking rate. The success story serves as a testament to the power of SEO in driving digital growth.
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