Eager LED - LED Store

Electronics

Eager LED attaches great importance to the research and development of LED products. After more than 10 years of development, Eager LED products sell well in more than 90 countries and regions around the world.

Problem Statement

Eager LED faced several challenges in their SEO efforts, including errors and warnings in the W3 Validator, lack of thematic grouping by keywords, and non-optimal internal linking. Understanding their audience and catering to their needs was also a priority, along with creating brand awareness and increasing brand popularity. Choosing the right networks for promotion and successfully indexing all pages in Google were additional hurdles. They also needed to address issues related to duplicated content and repetitive inbound links from sister sites. Strategic placement of elements within web pages and a deep understanding of their target customers' demographics were crucial for overcoming these challenges and improving their overall SEO performance.

Goals And Objectives

The main Goal of this case study is Increase online visibility: Improve search engine rankings and organic traffic for relevant keywords related to LED displays and electronic signage. Enhance brand awareness: Establish Eager LED as a reputable and trusted source for high-quality LED products. Improve website performance: address technical issues, optimize site speed, and enhance mobile responsiveness for better user experience and SEO.

Strategies And Tactics

To enhance SEO for Eager LED, several steps can be taken. First, in Technical SEO, it's essential to check for broken links and duplicate content while ensuring the website's structure is easy for search engines to understand. Implementing HTTPS encryption, improving site speed, and optimizing mobile-friendliness are also crucial. Next, Keyword Research and On-Page Optimization involve finding relevant keywords related to LED displays and incorporating them strategically into meta tags, headings, and content. Developing engaging content about LED displays and electronic signage, such as guides and case studies, is vital in Content Strategy. Additionally, Link Building plays a key role in SEO by earning backlinks from reputable sites, collaborating with influencers, and regularly monitoring for harmful backlinks to maintain website credibility.

Implementation

Several steps were taken to address the challenges faced by Eager LED in their SEO endeavours. These included conducting a thorough site audit and creating a keyword content model to better understand their target keywords and content features. Improvements were made to the sitemap, with the addition of rich snippets and the removal of duplicate landing pages. Efforts were also made to resolve errors and warnings identified by the W3 Validator. Priority issues were identified and addressed, and goals were set to improve website speed. Image optimization was performed, including fixing ALT tag issues on images. Competitor analysis was conducted to gain insights into industry trends and strategies. Additionally, a news section was created to engage customers, and efforts were made to enhance the efficiency of supply chains and reduce environmental impact. Throughout these efforts, the perspective of the shopper was kept in mind, with a focus on optimizing the website to convert visitors into paying customers.

Result And Metrics

Eager LED is currently in its 5th year of a Search Engine Optimization campaign, and it took six months to obtain a solid hold on the desired geographic target market.

Below is a keywords ranking data showing their traffic activity and keywords ranking position achievements.

Comparison With Initial Results:

Conclusion

Through strategic SEO initiatives, Eager LED successfully addressed its challenges and achieved its goals. By focusing on technical optimization, keyword research, content creation, and link building, the company was able to increase online visibility, enhance brand awareness, and improve website performance. Continuous monitoring and optimization are essential to sustain and further improve SEO performance over time.